Today I’m writing about a course I finished recently. The Digital Marketing Institute pared up with the American Marketing Association to offer a dual certification for the Digital Marketing Pro program. <\/p>\n\n\n\n
While it says it’s a 30-hour online course, I took a lot more than that. Not because I needed to for the (3 hour) final exam, but because I really wanted to spend time understanding each topic. I wanted to take the time to write notes and commit the lessons to memory. I really got a LOT out of this course! The best part is that it’s provided in “snackable bites” with short videos and lessons that you can watch\/do when you have a little time here and there.<\/p>\n\n\n\n
The modules they cover are:
\u2022 Introduction to Digital Marketing
\u2022 Content Marketing
\u2022 Social Media Marketing
\u2022 Search Engine Optimization (SEO)
\u2022 Paid Search (PPC) with Google Ads
\u2022 YouTube and Display Advertising
\u2022 Email Marketing
\u2022 Website Optimization
\u2022 Analytics Using Google Analytics
\u2022 Digital Marketing Strategy<\/p>\n\n\n\n
Wow! Right?!?<\/p>\n\n\n\n
Now, some of this information I already had experience with. I have already worked for years managing website optimization. I spent years working on email marketing. I was currently in a role doing paid search. And even though they did start each with the basics, they do go into more detail and provide a lot of downloadable content! I really felt empowered to do more with their training.<\/p>\n\n\n\n
If you are interested in this course, I recommend checking it out: https:\/\/www.ama.org\/digital-marketing-certification\/<\/p>\n\n\n\n
And if you are interested in seeing my cert, I proudly display it here: https:\/\/certs.digitalmarketinginstitute.com\/c28f18c9-3ded-47e5-88ba-495ae57359af<\/p>\n","protected":false},"excerpt":{"rendered":"
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