Today I’m writing about a course I finished recently. The Digital Marketing Institute pared up with the American Marketing Association to offer a dual certification for the Digital Marketing Pro program.
While it says it’s a 30-hour online course, I took a lot more than that. Not because I needed to for the (3 hour) final exam, but because I really wanted to spend time understanding each topic. I wanted to take the time to write notes and commit the lessons to memory. I really got a LOT out of this course! The best part is that it’s provided in “snackable bites” with short videos and lessons that you can watch/do when you have a little time here and there.
The modules they cover are:
• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) with Google Ads
• YouTube and Display Advertising
• Email Marketing
• Website Optimization
• Analytics Using Google Analytics
• Digital Marketing Strategy
Wow! Right?!?
Now, some of this information I already had experience with. I have already worked for years managing website optimization. I spent years working on email marketing. I was currently in a role doing paid search. And even though they did start each with the basics, they do go into more detail and provide a lot of downloadable content! I really felt empowered to do more with their training.
If you are interested in this course, I recommend checking it out: https://www.ama.org/digital-marketing-certification/
And if you are interested in seeing my cert, I proudly display it here: https://certs.digitalmarketinginstitute.com/c28f18c9-3ded-47e5-88ba-495ae57359af